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Today's Featured Biography

Diana Dodge Smith

DIANA DODGE SMITH
225 High St. A-1
Phoenixville, PA 19460
215.543-2560
[email protected]
Publisher, Advertising Sales & Business Development Executive
Dynamic, high-energy business leader with broad cross-functional expertise and successful track record of results
    Sales Management of International and National staffs
    Financial Analysis & P&L Management
    Global Marketing Strategy
    Advertising, Branding, and Direct Response
    Internet & On-Line Marketing and Sales
    Business Planning & Strategy
    Event & Conference Management


PROFESSIONAL EXPRERIENCE

DODGE MEDIA 2005 - present
CEO Philadelphia, PA

Business to Business and consumer rep firm.

Companies include GoMedica.com, Physics Today, New Hampshire Hospitality News
    Helped develop and execute advertising business plan for web based company
    Advertising sales and service for niche publications


AMERICAN COUNCIL OF ENGINEERING COMPANIES - ENGINEERING, INC. 2005
Director of Sales and Advertising Washington, DC

Key member of senior management team in forming publication’s business strategies. Created viable advertising strategies for the growth of publication.

    Increased revenue by 50% in 3 months
    Developed new channels of advertising
    Repositioned editorial to strengthen the publication
    Responsible for selling exhibit space and ensuring a successful trade show experience for exhibitors

THE SCIENTIST 1997 - 2004
Associate Publisher Philadelphia, PA

Oversaw Sales, Marketing and Production departments in both the US and Europe.

    Created a turn around situation for this national publication and then implemented a strategy to transition it from a national to an international publication adding an additional sales office in London, England.
    Responsible for increasing ad sales by 40% each year.
    Increased sales in a “down market”. Ad Trends Report 2004, “The Scientist is the only Life Science Publication showing an increase in ad pages”.
    Integrated web sales staff with print sales staff. Web sales grew from zero to a million dollars in nine months.
    Held weekly meetings with editorial and sales staff to determine focus of editorial features to drive advertising dollars.
    Researched new markets, i.e. drug discovery, to further grow the publication. Created a business plan to include this market.
    Coordinated activities of internal staffs (editorial, production, marketing, advertising, and accounting) as they related to the growth of the publication.
    Increased advertising revenue by developing marketing seminars at all major trade shows.
    Accompanied sales staff to client meetings throughout the US and Europe.







THE JOURNAL OF NIH RESEARCH 1996 - 1997
Sales Manager Washington, DC

    Successfully rebuilt a national territory
    Improved sales revenue by 30%
    Monitored competitor’s activities, recommended changes and implemented promotions to develop sales





Retail Price Week 1994 – 1996
Associate Publisher Framingham, MA

    Responsible for developing and targeting the growth of two computer Trade Publications
    Worked closely with Vice Presidents of Sales and Marketing of major computer hardware and software companies to develop unique Channel Marketing programs
    Responsible for all budgeting
    Responsible for developing contract publishing programs which increased ad sales by 40%

New England Business Magazine 1987 - 1994
Director of Advertising Boston, MA

    Member of Senior Management team. Responsible for long-term strategic planning and budgeting
    Managed National Sales staff and Rep firms in New York, Chicago and Canada
    Increased revenue 65% in a down market by penetrating International markets


The Boston Herald 1985 - 1987
Assistant Classified Manager Boston, MA

    Managed and taught sales techniques to staff of twelve
    Increased Real Estate advertising by 60%. Took weekly section from three to twenty pages
    Increased Recruitment advertising revenue by 45%. Took weekly section from three to sixteen pages


EDUCATION
Masters Program - Psychology
University of California at San Francisco - San Francisco, CA

Bachelor of Arts - History
University of Oregon - Eugene, OR

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